Global Commerce
Market entry, trade and distribution designed for growth across borders.
- Market Entry
- Import & Export
- Supply Chain
- Distribution

China · Canada · Global
We help businesses and brands navigate new markets through commerce, digital growth, travel services and AI.
More than a service provider.
A navigator for global growth.
CrossNavi brings together market access, digital influence, consumer services and intelligent technology. We make complex cross-border opportunities clearer, more connected and more executable.

A human approach to global growth
Business moves across borders when people understand each other.
We work where strategy meets real life—in conversations with founders, creators, distributors, consumers and local partners. Because entering a market is never only about data. It is about culture, trust and the people who make progress possible.
Dominic Sun is a cross-border business and market expansion specialist with more than 17 years of entrepreneurial and management experience across China, South Korea, and Canada.
Over the years, he has built and managed businesses in cross-border commerce, digital marketing, media, brand operations, and international market development. Earlier in his career, Dominic led Uroaming, a major Chinese overseas travel-consumption group, as CEO and was responsible for large-scale business operations. He has extensive experience working with international brands, distribution partners, content creators, and local market channels.
As the Founder and CEO of Crossnavi Limited, Dominic focuses on helping businesses connect with new markets, customers, and commercial opportunities across Asia and North America. His work covers overseas media and creator networks, cross-border trade, brand localization, social commerce, travel retail services, consumer rebate programs, and AI-powered business tools.
Rather than operating these businesses as separate projects, Dominic is building an integrated cross-border business ecosystem. The ecosystem combines market insights, content and media resources, sales channels, supply-chain capabilities, local partnerships, and technology solutions to help companies enter new markets more efficiently.
Dominic specializes in helping overseas companies understand and enter the Chinese market, while also supporting Chinese businesses seeking expansion opportunities in Canada and other international markets. His approach goes beyond traditional consulting. He works closely with partners to develop practical market-entry strategies, identify distribution and promotional channels, localize brand communication, and turn business opportunities into executable projects.
With a multicultural background and extensive experience operating across different markets, Dominic understands the challenges caused by language, culture, regulation, consumer behavior, and differences in business practices. His goal is to serve as a trusted bridge between markets, helping businesses reduce uncertainty, build meaningful partnerships, and achieve sustainable international growth.
“Building trusted bridges between markets—and turning opportunity into action.

Market entry, trade and distribution designed for growth across borders.
Content, influence and commerce built for today's digital markets.
Better shopping experiences for international travelers and consumers.
Practical AI systems that make global business faster and smarter.
Live platforms
We build practical digital platforms for global users—not just strategies on paper.
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Goals, market and context
Strategy, partners and channels
Launch, operate and optimize
Learn, scale and evolve
Deep in local markets. Focused on one outcome: sustainable growth.
We translate market differences into practical commercial decisions.
Strategy is connected to channels, creators, partners and operations.
Commerce, content and AI work together as one growth system.
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